Digital marketing that drives travel bookings

We help travel agents increase visibility, attract more leads, and drive sustainable growth.

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Featured Projects

Web Design & SEO

Islandwize Travel

Design, build and launch the Islandwize Travel website.

Web Design & SEO

ZRP Travels

Design, build and launch the ZRP Travels website.

Web Design & SEO

Denim Travel

Design, build and launch the Denim Travel website.

Our Approach To Digital Marketing

We’re obsessed with helping travel businesses grow with a high-performing website. We take a comprehensive approach to design, SEO, and ongoing support, ensuring that every aspect of your website works together to drive results and boost revenue.

Audit & Research

Let’s Transform Your Travel Business Together

We’re about to get very familiar with your travel business—digging deep into every corner of your digital marketing. Don’t worry, we’ll keep it professional, but rest assured, no stone will be left unturned when it comes to optimizing your online presence.

We start by auditing your current digital marketing strategy. This initial audit will highlight your strengths, uncover missed opportunities, and identify areas where small changes can yield big results.

Here’s what we analyze for travel agents:

  • Website Design: Is your site visually appealing, user-friendly, and mobile-optimized?
  • Website Conversion Optimization: Are you turning visitors into leads and bookings?
  • Search Engine Optimization (SEO): Are travelers finding you online when they search for destinations or services you offer?
  • Email Marketing: Are you engaging leads and past clients with personalized, timely content?
  • Content Creation: Does your content inspire, inform, and drive action?
  • Sales Funnels: Are you guiding potential clients through a strategic journey that converts them into loyal customers?

Your website is the hub of your digital marketing efforts—it’s where all your traffic lands. Our goal is to ensure that once visitors arrive, it’s as easy as possible for them to book their dream trips or join your ecosystem.

With the audit complete, we’ll compare your digital marketing efforts against your competition and craft a strategy tailored to help you attract more leads, secure more bookings, and grow your travel business.

Ready to get started? Let’s make your digital marketing work for you!

Strategy & Roadmap

A Customized Strategy Just for Your Travel Business

Depending on which part of your digital marketing needs the most attention, we create a tailored strategy designed to deliver the best results for your travel agency. We believe in full transparency, which is why we develop a detailed marketing roadmap unique to your business.

This roadmap acts as your step-by-step guide, outlining everything we’ll be working on over the course of your campaign. It’s not just a plan—it’s a promise. At the end of each week (or month), we’ll review the work we’ve completed, the results we’ve achieved, and the next steps to continue driving your success.

With our strategy aligned and your roadmap in hand, we’ll hit the ground running—delivering measurable results and turning your digital marketing into a powerful tool for growing your travel business.

Let’s make it happen!

Delivery & Implementation

Bringing Your Digital Marketing Strategy to Life

This is where the magic happens—we roll up our sleeves and get to work on building something amazing for your travel business!

Whether your roadmap includes website design, conversion optimization, email marketing, SEO, or content creation, we dive straight into crafting the deliverables tailored to your goals.

Once you give us the green light, we bring your strategy to life. That might mean launching your beautifully redesigned website, optimizing it for conversions, sending a newsletter that inspires bookings, creating SEO-rich content, or implementing all the above seamlessly.

This is where your digital marketing transforms into results for your travel business—more leads, more bookings, and more growth!

Analyze & Iterate

Analyzing, Refining, and Optimizing

We believe in complete transparency, which is why every client receives detailed analytic reports showcasing the wins, challenges, and areas for improvement. We don’t hold back any data because understanding what’s working—and what’s not—is key to perfecting your digital marketing strategy.

Our team constantly monitors the results of our efforts, looking for opportunities to improve and reach your goals faster and more effectively.

While the strategies and tactics may shift based on what the data tells us, the ultimate goal remains the same: helping your travel business attract more clients, secure more bookings, and grow sustainably.

Measure everything. Optimize often. That’s our promise.

Our Digital Marketing Services

Web Design in Pretoria

Search Engine Optimization

Email Marketing

Content Creation

Sales Funnels

Website Conversion Optimization

From Our Clients

What a gem! Shani is an exceptional individual who consistently goes above and beyond to provide assistance. Nothing is ever too much trouble. Her creativity, coupled with her extensive background in travel, makes working with effortless and enjoyable. I highly recommend Shani.
Islandwize Travel
Kerstin
Travel Agent
I would love to recommend Shani - she has been an absolute asset to me and my business. Since starting with her about 6 years ago, I have never looked back. She is so creative and unique with her ideas. I highly recommend her services.
ZRP Travels
Reshma
Travel Agent
Shani has been managing my website for a good few years now and I can recommend her services highly. She is quick and pleasant to work with, my website looks amazing, and she is always willing to go the extra mile.
Denim Travel
Wanita
Travel Agent

FAQs

Learn more about our digital travel marketing services below!

What digital marketing services do you offer?

We offer the following digital marketing services:

  • Website Design
  • Website Conversion Optimization
  • Local SEO
  • Search Engine Optimization
  • Email Marketing
  • Content Strategy
  • Content Creating
  • Sales Funnel Strategy
  • Sales Funnel Creating

Is your advertising agency based in Pretoria?

Yes! Shanilily.com is based in Pretoria, South Africa!

Do you work with independent travel agents?

Absolutely! We love working with independent travel agents.

Helping passionate travel professionals grow their businesses and connect with more travelers is incredibly rewarding. Seeing the real difference our strategies make—whether it’s more leads, more bookings, or stronger client relationships—is why we do what we do.

What makes Shanilily.com different?

We intentionally limit the number of travel agents we work with at any given time to ensure we can dedicate our full attention and deliver the best possible results to each of our clients. Your success is our priority.

Digital Marketing in Pretoria

We provide expert digital marketing services to travel agents in Pretoria, Johannesburg, Cape Town, and internationally—all from our offices in Pretoria.

With over 37,705 travel agents in South Africa, standing out in a competitive market is crucial. Digital marketing is the key to ensuring your travel business thrives locally and beyond.

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