Websites, SEO & Digital Marketing

I design websites that convert, test real SEO strategies, and share proven tactics through my projects, blog, and digital tools—so you can grow faster with less guesswork.

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Featured Projects

Islandwize Travel

Design Approach:
Designed for visual impact and clear usability, the site presents travel packages in a way that’s aspirational yet easy to navigate. Strong visuals, simplified booking flows, and prominent CTAs guide users toward quick enquiry submissions.

SEO Strategy:
Targeted value-focused travel search terms such as “budget island holiday packages,” “affordable island getaways,” and “Mauritius trips from South Africa.” The site has earned over 1,100 impressions in just 3 months, with several keywords already ranking on page 1 (e.g. “budget island holiday packages” at position 3.2). A strong SEO foundation is in place to grow visibility and clicks.

What a gem! Shani is an exceptional individual who consistently goes above and beyond to provide assistance. Nothing is ever too much trouble. Her creativity, coupled with her extensive background in travel, makes working with effortless and enjoyable. I highly recommend Shani.
Islandwize Travel
Kerstin
Travel Agent

ZRP Travels

Design Approach:
Built a colorful, family-focused travel site that highlights destination imagery, easy navigation, and trust-building elements like testimonials and secure enquiry forms. The homepage emphasizes clarity and mobile-first performance for busy travel planners.

SEO Strategy:
Focused on long-tail travel queries. The site is indexing well, with several keywords ranking in the top 1–5 positions, showing strong alignment between on-page content and search intent.

I would love to recommend Shani - she has been an absolute asset to me and my business. Since starting with her about 6 years ago, I have never looked back. She is so creative and unique with her ideas. I highly recommend her services.
ZRP Travels
Reshma
Travel Agent

Denim Travel

Design Approach:
The website design prioritizes trust, simplicity, and accessibility for everyday users needing corporate travel help. A calming color palette and organized layout make it easy to find key information like visa services, destinations, and contact details without overwhelm.

SEO Strategy:
Optimized for hyper-local and service-based keywords. With 169 impressions and an impressive 10.7% average CTR, the site ranks #1 for several key queries, confirming strong alignment between user search intent and on-page content.

Shani has been managing my website for a good few years now and I can recommend her services highly. She is quick and pleasant to work with, my website looks amazing, and she is always willing to go the extra mile.
Denim Travel
Wanita
Travel Agent

TankGirl Airbrush Art

Design Approach:
Created a bold, edgy brand presence to match the creative energy of the artist and her workshops. The site blends gritty visuals with strong calls to action, clear navigation, and engaging content like event pages, booking options, and portfolio galleries.

SEO Strategy:
Targeted niche and local keywords such as “airbrush artist,” “airbrush workshops,” and “airbrush classes near me.” The site ranks #1 for several highly specific terms, with a 4.9% average CTR and over 3,000 impressions in the past 3 months, establishing solid visibility in a unique creative niche.

Connecting Hungary

Design Approach:
Built a clean, educational site focused on clarity, trust, and conversion. The layout is structured to support both Hungarian language learners and those researching citizenship. Key information is broken into scannable sections with strong CTAs, making the experience feel accessible and credible.

SEO Strategy:
Targeted dual search intents: language learning (e.g. “learn Hungarian online,” “Hungarian alphabet,” “Hungarian flashcards”) and citizenship queries (e.g. “how to get Hungarian citizenship,” “Hungarian citizenship by descent”). The site has earned over 12,000 impressions in 3 months and ranks on page 1 for keywords like “Hungarian vegetables” and “Hungarian flashcards”, while building visibility across broader educational queries.

ProcessPro

Design Approach:
Built a professional, SaaS-style website focused on clear positioning and fast user understanding. The layout balances white space with interactive process visuals, bold CTAs, and simplified messaging to resonate with HR teams and process-driven leaders. Designed with storytelling in mind, it supports scroll-based engagement and conversion optimization.

SEO Strategy:
Targeted high-intent B2B keywords like “business process mapping,” “process mapping software,” and “benefits of process mapping.” The site earned over 63,000 impressions in the past 3 months and ranks on page 1 for competitive terms like “business process mapping tools” and “process mapping examples.” With hundreds of queries indexed and multiple keywords climbing steadily, this site is gaining strong topical authority in the BPM software space.

Anthea Seafield

Design Approach:
Built a warm, welcoming site that reflects Anthea’s coaching style—supportive, personal, and empowering. The layout highlights her signature programs like the 30-Day Confidence Challenge, while keeping the design minimal and focused on client connection and clarity.

SEO Strategy:
Targeted niche self-help and personal development keywords such as “confidence in me,” “30 day confidence challenge,” and “clarity coaching.” While still gaining traction, the site already ranks in the top 30 for multiple intent-based queries, with opportunities to build on topical clusters around confidence, self-worth, and mindset.

Build, Rank, Repeat