Find out why your travel website is getting too few enquiries and what to improve first.
I review how travellers find your website, what your pages tell them and how easily they can get in touch. You’ll get clear priorities based on the holidays you sell, the problems on your site and your budget.
For travel agents in Pretoria and across South Africa.
You’ve invested in your website, added your packages and shared it on social media. But the enquiries are still slow.
Before spending more on a redesign or advertising, it helps to understand where the problem starts.
An audit is useful if:
I look at your website as part of the booking journey, from the search that brings someone to a page through to their first enquiry.
I check whether your important pages can appear on Google and whether they clearly describe the trips you want to sell.
Where Search Console data is available, I look for searches you already appear for, pages close to ranking well and opportunities to attract more relevant visitors.
A honeymoon specialist needs enquiries from people planning honeymoons. More traffic only helps if it supports the business you want to build.
I review your main destination, holiday and resort pages for the details a traveller needs before making contact.
That includes:
I also check whether one page is trying to cover too many different trips, or several pages are repeating the same offer.
Your website should help someone understand why they should book through you.
I look for the knowledge you would normally share in a conversation: which room works for a family, which resort suits a quiet honeymoon, or what a first-time visitor should know.
I also review how you present testimonials, your team and what happens after someone enquires.
I follow the enquiry journey on mobile and desktop.
Are the forms asking for too much? Is the next step clear? Can someone easily find your contact details or use WhatsApp?
Small obstacles can stop an interested traveller from getting in touch, even when the package is right for them.
Travel websites need regular attention as supplier rates, availability and booking periods change.
I check the agreed pages for expired specials, outdated prices, broken links and unclear booking details. I also look at whether recurring offers have a permanent page that can be updated over time.
Where supplier or booking tools are involved, I review the steps a visitor uses to view an offer and enquire.
The audit gives you a practical order for making improvements.
You’ll see:
My starting point is the work closest to producing relevant enquiries. That usually means looking at your important offers and contact process before recommending more blog posts or a larger website.
A small South African agency specialising in Mauritius holidays came to me with a good-looking website and around two or three web enquiries a month. They thought they needed a redesign.
Search Console showed that people were already seeing the site in search results. The main problems were unclear page focus, generic search titles and resort pages with very little useful information.
We created separate pages for honeymoons, family holidays and adults-only stays. We added original resort advice, improved the links between pages and made contact easier with a shorter form and a WhatsApp button.
By month three:
The improvements addressed both how people found the website and what happened when they arrived.
01
Send your website address and tell me what is bothering you. I’ll also want to know which holidays you most want to sell and what you’ve already tried.
02
We’ll identify the pages and enquiry journeys to review. I’ll confirm the scope, cost and delivery time before work starts.
If you have Search Console or analytics set up, that information can help show where visitors are coming from and where opportunities already exist.
03
I’ll explain the issues in plain English and set out the recommended changes in order of importance.
You can use those priorities to plan the work and decide where your budget will make the most difference.
Yes. I can check whether your important pages are accessible to Google, how clearly they describe your services and whether they give visitors enough information to enquire.
If there is little search or visitor data, I’ll explain what can be established from the website and what still needs measuring.
Some checks can be completed from the public website. Access to Search Console or analytics helps with understanding search visibility and visitor behaviour.
I’ll explain what access is needed for the agreed scope.
The audit identifies the problems and sets out the priorities. Any implementation work can be scoped and quoted separately once you know what needs doing.
No. Search results, competition, demand and your offers all affect performance.
The audit gives you specific improvements to work on and a clearer way to assess progress. I look at relevant enquiries and bookings alongside traffic and rankings.
The cost depends on the size of your website and the depth of the review. Send me your website address and the main problem you want to solve, and I’ll confirm the scope and price before we begin.
Let’s find out where your travel website needs attention and which improvements deserve your budget first.
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